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AI Reputation Management
Quick Reference Keywords: Google reviews · AI reply · Approve & Post · Auto-reply · Google Business Profile
Overview
AI Reputation Management (sidebar) helps you sync Google Business Profile reviews, draft AI responses, approve posts, and optionally auto-reply after a safety unlock period.
Connect Google Business Profile
- Go to Settings → Integrations
- Connect Google Business Profile and complete sign in with Google, accepting all requested permissions
- If prompted, select your location on the Google Business location picker
- Return to AI Reputation Management
If the page shows a connect empty state, finish the Integrations steps first.
Reviews Tab
Stats: Total Reviews · Last 30 Days · Average Rating · Needs Response
Filters: Needs Response | Pending Approval | Replied | All
Sort: Newest First | Oldest First | Rating High→Low | Rating Low→High
Per review actions:
- Generate Response — AI drafts a reply using your Settings customization
- Edit the draft in place
- Approve & Post — Publishes the reply to Google
- Discard — Drop the draft
Status badges: New · Draft Ready · Replied · Auto-Replied
Sync: Use Settings → Sync Reviews Now (or the sync control on Reviews) to pull latest reviews from Google.
Auto-reply unlock: After enough approved replies over a short window (shown in-product, typically on the order of 10 approvals over at least 7 days), auto-reply becomes available. Until then, every response requires Approve & Post.
Settings Tab
Notifications
- Enable notifications
- Choose Team Members to Notify
- Save Notifications
Response Customization
- Business Name
- Business Context — facts AI should use in replies
- Tone — Friendly / Professional / Casual
- Custom Sign-off
- Invite return business + Return Business Phrasing
- Contact Phrasing — how AI invites the reviewer to get in touch
- Auto-Reply Response Time — e.g. 3–5 / 10–15 / 30–60 minutes (when unlocked)
- Save Customization
AI Safety Guidelines / Auto-Reply Status
Read the in-product safety guidelines. Auto-reply only posts within the rules you unlock and configure.
Best Practices
- Keep Business Context updated (services, service area, policies)
- Personally approve replies until you trust the tone, then enable auto-reply delays thoughtfully
- Route review alerts to the people who can actually respond same-day