Back to Help Home
Last updated: 2026-07-22Location: AI Marketing > AI Social

AI Social Posts and Campaigns

Quick Reference Keywords: AI Social · Create Photo Post · Create Reel · Social Campaign · Post calendar

Overview

The AI Social tab under AI Marketing publishes organic Facebook/Instagram content — one-off photo posts, reels, and multi-day social campaigns — using your connected Meta account.

Prerequisites

  • Facebook/Instagram connected under Settings → Integrations (same Meta connection used for AI Ads)
  • If you see a connect empty state on AI Social, finish Integrations first

Entry Actions

On the AI Social tab:

  • Create Photo Post
  • Create Reel
  • Create Campaign
  • Optional Watch me first tutorial
  • Social Media Accounts (Connected) status

Last 7 Days Performance cards summarize recent organic engagement (reactions, etc. by platform).

Create Photo Post

  1. Click Create Photo Post
  2. Choose Publish to — Facebook and/or Instagram
  3. Write a Caption or click Generate caption with AI
  4. Add Media (upload) or Generate image with AI
  5. Click Publish Now

Create Reel

  1. Click Create Reel
  2. Select platforms, caption (AI optional), and video (validation enforces supported formats/aspect)
  3. Publish Now

Create Social Campaign

Opens Create Social Campaign wizard:

  1. Campaign Name * · Campaign Topic *
  2. Publish To * (platforms)
  3. Start Date * · Duration * · Post Time * · Post Days *
  4. Optionally enable AI Generate Images
  5. Review → Create Campaign

Manage existing campaigns under the social campaigns list / detail page (/ai-marketing/social-campaigns/[id]): edit captions and times, publish, cancel, or delete posts.

Post Calendar

Use the post calendar on AI Social to see scheduled/published posts by day and open day details.

Tips

  • Keep captions on-brand; AI captions are a starting point — edit before publish
  • Prefer campaigns for recurring cadence; use one-off posts for timely announcements
  • Ad paid campaigns live under AI Ads, not AI Social — see Build a Meta Ad with Siren