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Last updated: 2026-07-22•Location: AI Marketing > AI Social
AI Social Posts and Campaigns
Quick Reference Keywords: AI Social · Create Photo Post · Create Reel · Social Campaign · Post calendar
Overview
The AI Social tab under AI Marketing publishes organic Facebook/Instagram content — one-off photo posts, reels, and multi-day social campaigns — using your connected Meta account.
Prerequisites
- Facebook/Instagram connected under Settings → Integrations (same Meta connection used for AI Ads)
- If you see a connect empty state on AI Social, finish Integrations first
Entry Actions
On the AI Social tab:
- Create Photo Post
- Create Reel
- Create Campaign
- Optional Watch me first tutorial
- Social Media Accounts (Connected) status
Last 7 Days Performance cards summarize recent organic engagement (reactions, etc. by platform).
Create Photo Post
- Click Create Photo Post
- Choose Publish to — Facebook and/or Instagram
- Write a Caption or click Generate caption with AI
- Add Media (upload) or Generate image with AI
- Click Publish Now
Create Reel
- Click Create Reel
- Select platforms, caption (AI optional), and video (validation enforces supported formats/aspect)
- Publish Now
Create Social Campaign
Opens Create Social Campaign wizard:
- Campaign Name * · Campaign Topic *
- Publish To * (platforms)
- Start Date * · Duration * · Post Time * · Post Days *
- Optionally enable AI Generate Images
- Review → Create Campaign
Manage existing campaigns under the social campaigns list / detail page (/ai-marketing/social-campaigns/[id]): edit captions and times, publish, cancel, or delete posts.
Post Calendar
Use the post calendar on AI Social to see scheduled/published posts by day and open day details.
Tips
- Keep captions on-brand; AI captions are a starting point — edit before publish
- Prefer campaigns for recurring cadence; use one-off posts for timely announcements
- Ad paid campaigns live under AI Ads, not AI Social — see Build a Meta Ad with Siren