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Last updated: 2026-10-06•Location: AI Marketing > AI Studio

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AI Studio Overview

Quick Reference Keywords: AI Studio · AI video · Motion graphics · Video editor · AI generated video · Approvals · Usage estimate · Stop · Recheck · Resume · Use in an ad · Variants

Overview

The AI Studio is a creative studio for marketing videos. You describe what you want in a chat, and the studio plans it with you, then makes it: animated graphics, edits of your own footage, and fully generated scenes with AI image, video, music and voice models. Finished videos are saved to your Media Library, ready to use in posts and ads.

The AI Studio is in a limited pilot. If you do not see it under AI Marketing, it is not enabled for your account yet.

How a project works

  1. Open AI Marketing > AI Studio and select New project. Give it a name, pick a Format (vertical 9:16, square 1:1, portrait 4:5 or wide 16:9) and describe the video.
  2. Chat with the studio. It asks only what it needs, suggests a plan, and can show you quick preview frames while you talk.
  3. When the plan is ready, the studio starts a production run. If the plan uses paid generation (AI video, images, music or voice), you see an approval card first with the expected usage, for example "30 video seconds on Seedance 2, 6 images on Nano Banana 2". Select Approve to go ahead or Decline with a note.
  4. The production run works on its own: it builds the video, checks frames, renders a preview, reviews it, fixes problems, and renders the final video. You can leave the page; progress is saved and shows up when you come back.
  5. When it finishes, the final video is in your Media Library and in the project's assets. Select Use in an ad to start a new AI ad with the video attached; Siren writes the ad around it and you review everything before launch.

Once a studio video has run as an ad for a while, ask the studio "how did it do?" or "make variants of the one that worked". It compares the ad's results with your other ads and suggests new versions that each test one change, such as a new opening or a shorter cut.

Results vary. AI generation does not come out the same way twice, and each attempt uses credits. The studio reviews its own work and retries when something misses, but always watch the final video before you publish it.

The workspace

  • Chat on the left: your conversation with the studio, approval cards, frames it checked, and progress notes. You can reply with changes instead of approving a card. While the studio works, a pulsing blue dot above the message box says what it is doing (for example "Waiting for the final render") and for how long. An amber dot means it is waiting for your approval.
  • Preview in the middle: a Live preview of the current draft, or any render, image or version you open.
  • Tabs on the right:
    • Assets: uploads, items imported from your media library, generated media, frames and renders. Select one to open it in the preview.
    • Versions: every saved version of the video, so you can go back.
    • Jobs: generations, renders and production runs in progress.

To archive a project you no longer need, hover over it in the project list and select the archive icon.

Stopping the studio

While the studio is replying or running production, the send button becomes a Stop button. Select it to stop the studio within a second or two, for example right after approving something you did not mean to.

  • Generations and renders the studio already sent off keep going, and their results still appear in the project. They are not lost or charged twice.
  • Anything it queued but had not sent yet is cancelled, so nothing is charged for it.
  • The studio remembers where it stopped. Send your next message to change direction or carry on.

If something looks stuck

  • In the Jobs tab, a generation or render shows Recheck while it is in progress or after it took too long. Select it to look again right away. A render that the rendering service lost is started again.
  • A production run shows Stalled and a Resume button if it stopped responding. Select Resume and the run continues from where it left off; finished work is not repeated or charged again.